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introduction to marketing
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Scope of Marketing Research
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How Communications Influence the Role of Promotion in Marketing
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Definition of Marketing Research
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MARKETING RESEARCH AND ITS APPLICATIONS
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Purpose of Marketing Research
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MARKET SEGMENTATION
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Marketing Research Procedure
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The Role of Middlemen in the Marketing of Goods
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Benefits of Market Segmentation
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MARKETING COMMUNICATION
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The Concept of a Segment
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New Product Development and Marketing Mix
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MARKETING MIX
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Roles of Pricing and Advertising in Marketing Mix
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Functions of Marketing
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The Role of Marketing
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MARKETING ENVIRONMENT
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Composition and Functioning of the Marketing Environment
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Relationship Marketing
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Approaches/Evolution to the Study of Marketing
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