Marketing research

Marketing research is the development, interpretations, communication of decision oriented information, which is used in all phases to describe the procedures normally followed when carrying out a marketing research study- before the growth of the market information.

TABLE OF CONTENT

1. Application of Decision Making to Marketing Research
2. Criteria for Evaluating Marketing Research Request
3. MARKETING RESEARCH QUESTIONNAIRE
4. Audio/Visual Data In Research/Research Based on Audio Data
5. Broad Examples and Types of Field Research/How to Conduct Field Research and who are Involved - New!
6. Categories of Market Research Objectives
7. Categories of Marketing Research Design
8. Decision Making Criterions in Marketing Research
9. Definition and Meaning of Decision Alternative or Decision Making in Marketing Research
10. Distinction between Consumer General Research and Business Related Research
11. Distinction between Theory and Law in Marketing Researc/Problems and Symptoms Often Confused/Combining Induction and Deduction
12. Evaluating Value of Marketing Research Information
13. Ex Post Facto or Correlational Research - New!
14. INTRODUCTION TO MARKETING RESEARCH/RESEARCH CONCEPTS
15. MARKETING RESEARCH BRIEF/ PROPOSAL
16. MARKETING MANAGEMENT DECISION-MAKING/ MARKETING RESEARCH
17. MARKETING RESEARCH QUESTIONNAIRE CONSTRUCTIONS
18. Marketing Research Proposal (A Hypothetical Example)
19. Marketing Survey Research Design
20. PANEL RESEARCH
21. Primary and Secondary Research Data in Marketing/Advantages and Disadvantages of Using Secondary Data - New!
22. Primary/Field Research Defined and Explain - New!
23. Problem Definition/Identification of the Marketing Research Problem
24. RESEARCH OBJECTIVES - New!
25. Research Design and Method - New!
26. Specific Aim of a Research Plan/ Background and Significance of Research Plan -New!
27. Strategic Co-Operate Planning Process in marketing research
28. The Major Risks and Problems/Constraints when Drawing Up Research Plan -New!
29. The Marketing Research Proces/Locating and Defining
30. The Objectives/importance of Marketing Research
31. The Planning and Execution of Research/The Purpose of Research Plan - New!
32. The Purpose of Field Research
33. The Roles of Objective In Marketing Research
34. Types of Interviews Conducted In Marketing Research
35. Types of Marketing Research Decision - New!
36. Types of Research Objectives/Characteristics of a Good Research Objectives

References/Further Reading

Abboud, B., Davoine, F., & Dang, M. (2004). Facial expression recognition and synthesis based 

on an appearance model. Signal Processing: Image Communication, 19(8), 723–740. 

Adomavicius, G., & Tuzhilin, A. (2005). Toward the next generation of recommender systems: 

A survey of the state-of-the-art and possible extensions. IEEE Transactions on Knowledge and Data Engineering, 17(6), 734–749. 

Allmon, D. E., & Grant, J. (1990). Real estate sales agents and the code of ethics: A voice stress 

analysis. Journal of Business Ethics, 9, 807–812. 

Asada, M., Uchibe, E., & Hosoda, K. (1999). Cooperative behavior acquisition for mobile

robots in dynamically changing real worlds via vision-based reinforcement learning and development. Artificial Intelligence, 110, 275–292. 

Benzeghiba, M., D. 

(2007). Automatic speech recognition and speech variability: A review. Speech Communication, 49, 763–786. 

Pise, N. N., & Kulkarni, P. (2008). A survey of semi-supervised learning methods. In Proceedings for international conference on computational intelligence and security (pp. 2, 

30–34).