Stay on top of Google Trends

Google is in the perfect position to offer real-time information on what are the most popular searches of the moment thanks to its domination of the web search market. This enables it to scour all of the searches that are being undertaken at any time and present them for you to check during the day, using Google Trends. At any point, the top trends are of course changing every second and this is reflected in a variety of ways, but Google has also helpfully broken the trends down into categories if you are interested in a particular topic. The Top Charts section shows what is popular over a period of your choosing and will also be broken down by country. Hot Searches shows in detail what is being searched for in real-time and a new feature lets you visualise these results in a modern tiled view that looks good in any browser. The feature set continues with Explore, a page that you can search within for specific terms, and there is even the ability to download the results to analyse later. We will show you how to make the most of all of the Google Trends features and also where to find them all.

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Stay on top of Google Trends

1. The main page: Go to www.google.co.uk/trends, where you will be presented with a rather sparse webpage. Hidden within the options, however, are a host of useful features to help you understand the latest trends. 
2. Hot Searches: Hot Searches is presented by default on the main page. Click any link from the list and you will be taken to a standard listing showing a Google Search for the term in question. 
3. Use the column: In the left-hand column you will see a simple list of options. Notice the single graphic there, which is a link to the visualization screen for Hot Searches. Click it to continue. 
4. Huge text: You will now see one search term shown in huge text which dominates the screen. Hover over the small square at the top left, click and select some boxes and then release to show more terms. 
5. Hot and visual: The Hot Searches will now be displayed in different colours for each category and will revolve as they change. Click any of them to view the standard Google search listing for it. 
6. Top Charts: In the left-hand column you will also see a Top Charts option. Click it to view a screen showing all of the top searches broken down by category. You can click any result here. 
7. Be specific: In the Top Charts section you will see two small boxes at the top. Click the date box to view the top charts for a particular month, all of the way back to the year 2004. 
8. Search for anything: Click the Explore option on the left and then enter a specific term in the search box. You will be presented with a timeline and stats for related terms. Geographical data is also included. 
9. Dig even deeper: In the same page you can also break down the search results in even finer detail. There are options to choose image searches and other variants, plus countries and categories.