Search engine optimisation often comes under a great deal of scrutiny from business experts.
Some of the criticisms are unfair; many of the attacks on the industry are carried out by people who know little about its inner workings or the fact that some SEO companies are almost as old and established as search engines themselves.
The question still remains however, can you use search engine optimisation as a valid form of marketing? And if so, what are its benefits when compared to more traditional methods.
A good SEO campaign will rocket your site to the first page of Google for a variety of different keyword searches.
This might not seem like marketing at all at first glance, but in the Internet age, this is key for businesses. Say for example you run a shoe shop and some SEO work helps your site reach the first results page for the query “men’s shoes”.
Most of us shopping online may only check sites on the first results page, so securing your site a spot there could see a huge upturn in your business.
SEO is not traditional marketing as it doesn’t involve any kind of advertising campaigns as such, but what it is doing is subtly promoting your product to the consumer.
Unfortunately, as with any industry, SEO suffers from its fair share of publicity due to unscrupulous individual whose poor business practices and questionable morals who do not run legitimate SEO operations.
Due to the sector being relatively new, all companies become tarred with the same brush and SEO has now often been described as “snake oil”.
This certainly isn’t the case however, 99% of companies are genuine and look to provide you with quality customer service and will achieve good results for your business.
Search engine optimisation is actually older than the world’s biggest search engine, Google, so it isn’t going anywhere and as time passes, people are likely to give the industry the credibility it deserves.
Search engine optimisation is an especially useful marketing tool for start-up companies as it gives you the opportunity to go from a situation where they are completely unknown, to pitching their product to a potential market of millions online.
SEO as a form of marketing isn’t especially important if your business is already well known and reasonably established.
Chances are that you will already rank favourably on search engine results due to your notoriety and you may also attract many visitors to your site who were searching for your firm especially.
Some of the criticisms are unfair; many of the attacks on the industry are carried out by people who know little about its inner workings or the fact that some SEO companies are almost as old and established as search engines themselves.
The question still remains however, can you use search engine optimisation as a valid form of marketing? And if so, what are its benefits when compared to more traditional methods.
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IS SEO MARKETING?
This is one of those questions that has to be answered, “yes and no”. Search engine optimisation is marketing, but not in the conventional definition of the term.A good SEO campaign will rocket your site to the first page of Google for a variety of different keyword searches.
This might not seem like marketing at all at first glance, but in the Internet age, this is key for businesses. Say for example you run a shoe shop and some SEO work helps your site reach the first results page for the query “men’s shoes”.
Most of us shopping online may only check sites on the first results page, so securing your site a spot there could see a huge upturn in your business.
SEO is not traditional marketing as it doesn’t involve any kind of advertising campaigns as such, but what it is doing is subtly promoting your product to the consumer.
WHY DO PEOPLE NOT LIKE SEO?
Much of the negative publicity surrounding search engine marketing comes from people who don’t understand the industry properly.Unfortunately, as with any industry, SEO suffers from its fair share of publicity due to unscrupulous individual whose poor business practices and questionable morals who do not run legitimate SEO operations.
Due to the sector being relatively new, all companies become tarred with the same brush and SEO has now often been described as “snake oil”.
This certainly isn’t the case however, 99% of companies are genuine and look to provide you with quality customer service and will achieve good results for your business.
Search engine optimisation is actually older than the world’s biggest search engine, Google, so it isn’t going anywhere and as time passes, people are likely to give the industry the credibility it deserves.
SHOULD I USE SEO AS MARKETING?
This will all depend on the circumstances you find your business in. If you feel that you’ve launched a great product or service online but it isn’t getting the exposure you need, SEO may be your solution.Search engine optimisation is an especially useful marketing tool for start-up companies as it gives you the opportunity to go from a situation where they are completely unknown, to pitching their product to a potential market of millions online.
SEO as a form of marketing isn’t especially important if your business is already well known and reasonably established.
Chances are that you will already rank favourably on search engine results due to your notoriety and you may also attract many visitors to your site who were searching for your firm especially.
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