Introduction to mass communication

TABLE OF CONTENT/INTRODUCTION TO MASS COMMUNICATION

1. FORMS AND CONTEXT OF COMMUNICATION/VERBAL COMMUNICATION
2. MEDIA EFFECTS THEORIES
3. NARROWCAST MEDIA: FILM AND CINEMA, CABLE TELEVISION
4. CONCEPT, DEVELOPMENT AND FUNCTIONS OF ADVERTISING
5. ELEMENTS OF THE COMMUNICATION PROCESS
6. FUNCTIONS OF MASS COMMUNICATION CONTENTS
7. CONCEPT OF ADJUNCTS OF MASS MEDIA, DEVELOPMENT AND FUNCTIONS OF PUBLIC RELATIONS
8. EFFECTS OF THE MASS MEDIA ON THE SOCIETY
9. INTRA-PERSONAL AND INTERPERSONAL COMMUNICATION
10. INTRODUCTION TO MASS COMMUNICATION/ CONCEPT, DEVELOPMENT AND FUNCTIONS OF ADVERTISING
11. NATURE AND CHARACTERISTICS OF COMMUNICATION
12. THEORIES OF MASS COMMUNICATION CONTENTS
13. UNDERSTANDING THE CONCEPT OF COMMUNICATION AND MASS COMMUNICATION
14. BOOK PUBLISHING
15. BROADCAST MEDIA: RADIO AND TELEVISION CONTENTS
16. CROSS CULTURAL / INTERNATIONAL COMMUNICATION
17. GROUP AND PUBLIC COMMUNICATION
18. MEDIA OF COMMUNICATION/PRINT MEDIA: BOOKS, NEWSPAPER, MAGAZINE ETC
19. MODELS OF COMMUNICATION
20. NON-VERBAL COMMUNICATION
21. PUBLIC RELATIONSHIP( PR)
22. THE NEW MEDIA: ONLINE NEWSPAPERS AND MAGAZINES, INTERNET RADIO ETC

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