principles and practice of public relations

TABLE OF CONTENT

1. HISTORY AND DEVELOPMENT OF PUBLIC RELATIONS IN NIGERIA
2. DEFINITIONS AND COMPONENTS OF PUBLIC RELATIONS AS A PHILOSOPHY OF MANAGEMENT
3. HISTORICAL ORIGINS AND PIONEERS OF PUBLIC RELATIONS
4. PUBLIC RELATIONS AND SOCIETY
5. ORGANISATION OF PUBLIC RELATIONS FUNCTIONS
6. RESEARCH IN PUBLIC RELATIONS
7. APPENDICES
8. APPENDICES-NIGERIAN INSTITUTE OF PUBLIC RELATIONS (NIPR) CODE OF ETHICS
9. FUNCTIONS AND CAREERS IN PUBLIC RELATIONS
10. LAW AND ETHICS IN PUBLIC RELATIONS
11. MEDIA AND TOOLS OF PUBLIC RELATIONS
12. PLANNING AND EXECUTING A PUBLIC RELATIONS PROGRAMME
13. PUBLIC RELATIONS FOR NON-PROFIT ORGANIZATIONS
14. PUBLIC RELATIONS NETWORK CONTENTS
15. THE PUBLICS OF PUBLIC RELATIONS
16. WRITING AND SPEAKING IN PUBLIC RELATIONS

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Daramola, A.C (2003). Fundamentals of Professional Public Relations. A Global 

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Ajala, V.O. (1993). Public Relations in search of professional Excellence, Ibadan: 

Afrika-Link Communication Ltd. 

Cutlip, S.M., Center, A.H and Brown, G.M (1994). Effective Public Relations. 7th 

ed. Englewood Cliffs, N.J.: Prentice Hall. 

Daramola, C.A (2003). Fundamentals of Professional Public Relations. A Global 

Perspective. Lagos: Certified Marketing Communications Institute of 

Nigeria (CMCIN).