TABLE OF CONTENT
- PERSONAL SELLING AND SALES PROMOTION - New!
- BRANDING - New!
- EVOLUTION OF MANAGEMENT THEORY
- ORGANISING - New!
- PLANNING
- RECRUITMENT AND SELECTION
- ADVERTISING AND PUBLICITY - New!
- CHANNELS OF DISTRIBUTION
- COMMUNICATION
- CONTROL
- DECISION-MAKING IN BUSINESS
- DELEGATION AND DECENTRALISATION OF AUTHORITY
- EMPLOYEE TRAINING AND DEVELOPMENT
- INTRODUCTION TO MARKETING
- LABELLING - New!
- MANAGEMENT FUNCTIONS AND BEHAVIOUR
- MARKET SEGMENTATION
- MARKETING COMMUNICATION - New!
- MARKETING ENVIRONMENT
- MARKETING MIX
- MARKETING RESEARCH AND ITS APPLICATIONS - New!
- PACKAGING - New!
- PRICING POLICIES AND PRACTICES - New!
- PRODUCT CLASSIFICATION
- PRODUCT LIFE CYCLE AND NEW PRODUCT DEVELOPMENT
- Principles of Marketing - New!
- THE DIRECTING AND LEADING FUNCTION
- THE ROLE OF MIDDLEMEN IN MARKETING ACTIVITIES
REFERENCES
Enis,
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Publishing Company.
Ferber, Robert (ed.) (1974). Handbook of Marketing Research. New
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Kotler, Philip (1987). Marketing Management: Analysis, Planning and
Control. New Delhi: Prentice-Hall of India Private Limited.
Luck, D.J.; Wales, H.G.; Taylor, D.A. and Rubbin, R.S. (1978).
Marketing Research. New Delhi: Prentice-Hall of India Private
Limited.
Boone, Louis E. & Kurtz, David L. (1986). Contemporary Marketing.
Chicago: The Dryden Press.
Kolter, P. (2000). Marketing Management Analysis, Planning,
Implementation and Control, 8th Ed. New Delhi: Prentice-Hall.
Mote, L.; Paul, Samuel & Gupta, G.S. (1985). Managerial Economics –
Akanbi, A. I. (2002). Fundamentals of Marketing. Kaduna: Ayokunle
Printers Limited.
Kotler,
P. (1997).
Marketing Management: Analysis, Planning,
Implementation and Control. 9th Edition. New Jersey: Simon and
Schuster Company.
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