International Markets

The search engines' market shares vary from market to market, as does competition. In 2003, Danny Sullivan stated that Google represented about 75% of all searches. In markets outside the United States, Google's share is often larger, and Google remains the dominant search engine worldwide as of 2007 As of 2006, Google held about 40% of the market in the United States, but Google had an 85-90% market share in Germany. While there were hundreds of SEO firms in the US at that time, there were only about five in Germany.

In Russia the situation is reversed. Local search engine Yandex controls 50% of the paid advertising revenue, while Google has less than 9% In China, Baidu continues to lead in market share, although Google has been gaining share as of 2007.

Successful search optimization for international markets may require professional translation of web pages, registration of a domain name with a top level domain in the target market, and web hosting that provides a local IP address .Otherwise, the fundamental elements of search optimization are essentially the same, regardless of language.

Lead Scoring

Algorithmic based profiling of leads in order to filter based on a set of predefined criteria.
The practice is becoming increasingly popular in a world of web based server centric CRM software.

An example of this would be generating a score for each client visiting a web site, or reading an email, to determine who is interested in a specific page or offer on a website, or email. The practice can be utilized effectively in delivering relevant content to a web visitor, increasing utility of the website or portal.

The practice is also utilized extensively by Web Ad Serving companies who deliver web advertising based on a browsers previous behavior, or search engines who deliver sponsored ads based on previous searches.

A whole new breed of web based software is being developed and introduced to the market place to enable sales and marketing organizations to make use of lead scoring, factoring in a smorgasbord of variables. Variables can range from human generated rank, to web generated analytics.

CONCLUSION

E-mail marketing, search engine optimization and lead scoring are all forms of Internet marketing and has continually widen the scope and capability of marketing. These models make it easier for a product or service to be noticed on time and equally make avenues available for immediate purchase. It has made marketing to be much potent.

SUMMARY

1. E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.
2. Companies considering an e-mail marketing program must make sure that their program does not violate spam laws such as the united States.
3. Search engine marketing, or SEM, is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). According
4. Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results for targeted keywords.
5. Webmasters and content providers began optimizing sites for search engines in the mid-1990s, as the first search engines were cataloging the early.
6. By 1997 search engines recognized that webmasters were making efforts to rank well in their search engines, and that some webmasters were even manipulating their rankings in search results by stuffing pages with excessive or irrelevant keywords.
7. Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result.
8. The practice of lead scoring is becoming increasingly popular in a world of web based server centric CRM software.