The specific aim of a research plan should cover:
Be as brief and specifics as possible. For clarity each aim should consist of only one sentence.
For instance, sales research measures the effectiveness of salesmen, the need and basis for revision of sales territories, evaluation of sales methods and incentive and retails audits.
Thus, the possible causes of falling of sales can be traced to charges in the marketing environment, actions of competitors and weaknesses in the firms marketing strategy (Cravens and Lamb, 1986).
- Broad, long term goals;
- The hypothesis or hypotheses to be tested;
- Specific time-phased research objectives.
Be as brief and specifics as possible. For clarity each aim should consist of only one sentence.
Background and Significance of Research Plan
The purpose of the background and significance section of a research is to state the problem to be investigated the rationale for the proposed research, the current state of knowledge relevant to the proposal and the potential contribution of the research to the problems addressed. Use citations not only as support for specific statements but also to establish familiarity with all of the relevant publications and points of view.For instance, sales research measures the effectiveness of salesmen, the need and basis for revision of sales territories, evaluation of sales methods and incentive and retails audits.
Thus, the possible causes of falling of sales can be traced to charges in the marketing environment, actions of competitors and weaknesses in the firms marketing strategy (Cravens and Lamb, 1986).
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