what is E-procurement in internet marketing and types

E-procurement (electronic procurement, sometimes also known as supplier exchange) is the business-to-business or business-to-consumer purchase and sale of supplies and services through the internet as well as other information and networking systems, such as Electronic Data Interchange and Enterprise Resource Planning. Typically, e-procurement Web sites allow qualified and registered users to look for buyers or sellers of goods and services. Depending on the approach, buyers or sellers may specify costs or invite bids. Transactions can be initiated and completed. Ongoing purchases may qualify customers for volume discounts or special offers. E-procurement software may make it possible to automate some buying and selling. Companies participating expect to be able to control parts inventories more effectively, reduce purchasing agent overhead, and improve manufacturing cycles. E-procurement is expected to be integrated with the trend toward computerized supply chain management.

E-procurement is done with a software application that includes features for supplier management and complex auctions. eBay's tools for its sellers have similar features.

There are six main types of e-procurement:

Web-based ERP (Electronic Resource Planning): Creating and approving purchasing requisitions, placing purchase orders and receiving goods and services by using a software system based on Internet technology.

•e-MRO (Maintenance, Repair and Operating): The same as web-based ERP except that the goods and services ordered are non-product related MRO supplies.

•e-sourcing: Identifying new suppliers for a specific category of purchasing requirements using Internet technology.

•e-tendering: Sending requests for information and prices to suppliers and receiving the responses of suppliers using Internet technology. •e-reverse auctioning: Using Internet technology to buy goods and services from a number of known or unknown suppliers.

•e-informing: Gathering and distributing purchasing information both from and to internal and external parties using Internet technology.

The e-procurement value chain consists of Indent Management, eTendering, eAuctioning, Vendor Management, Catalogue Management, and Contract Management. Indent Management is the workflow involved in the preparation of tenders. This part of the value chain is optional, with individual procuring departments defining their indenting process. In works procurement, administrative approval and technical sanction are obtained in electronic format. In goods

procurement, indent generation activity is done online. The end result of the stage is taken as inputs for issuing the NIT.


Elements of e-procurement include Request For Information, Request For Proposal, Request for Quotation, RFx (the previous three together), and eRFx (software for managing RFx projects).

Advantages and Disadvantages

Advantages include getting the right product, from the right supplier, at the right time, for the right price and the right quantity. In reality e-procurement has the advantage of taking supply chain management to the next level, providing real time information to the vendor as to the status of a customer's needs. For example, a vendor may have an agreement with a customer to automatically ship materials when the customer's stock level reaches a low point, thus bypassing the need for the customer to ask for it. A major disadvantage to this type of agreement could be that the vendor has the power to take advantage of the customer by knowing more information about the customer than they would have if the customer was in a normal supply chain management structure.

CONCLUSION

As in conventional traditional marketing of goods and services, in Internet marketing there are several strategies adopted to promote goods and services. These initiatives does not defer much from the conventional forms,, but are only effected electronically. For instance the use of banners to promote and publicize goods and services in traditional setting is also adopted in Internet marketing promotional. It is worthy to note that there continues to be addition of electronic promotional stunts to keep modern day marketing exciting and dynamic. 

SUMMARY

A web banner or banner ad is a form of advertising on the World Wide Web. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.

Display advertising is a type of advertising that may, and most frequently does, contain graphic information beyond text such as logos, photographs or other pictures, location maps, and similar items.

Interactive Advertising is the use of interactive media to promote and/or influence the buying decisions of the consumer in an online and offline environment.

Contextual advertising is a form of targeted advertising for advertisements appearing on websites or other media, such as content displayed in mobile browers.

Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites.

Digital Marketing is the practice of promoting products and services using digital distribution channels to reach consumers in a timely, relevant, personal and cost-effective manner.

E-procurement (electronic procurement, sometimes also known as supplier exchange) is the business-to-business or business-to-consumer purchase and sale of supplies and services through the internet as well as other information and networking systems, such as Electronic Data Interchange and Enterprise Resource Planning.

The e-procurement value chain consists of Indent Management, eTendering, eAuctioning, Vendor Management, Catalogue Management, and Contract Management.

TUTOR-MARKED ASSIGNMENT

• Briefly discuss Interactive Marketing as a form of Internet marketing.
• Mention five forms of e-procurement.