HTC Struggles as Demand for its Smartphones Dwindles

HTC Struggles as Demand for its Smartphones Dwindles

Many might not know that the highly rated Taiwanese company HTC is currently struggling in the smartphone market both in low demand and sales of its devices.

And not until the company acknowledged the revenue decline in the sales of its smartphones both in the first and second quarters of this year as compared to the height they attained in previous years.

The company recorded a heavy loss in revenue in the second quarter of this year and that saw their revenue fall deep to $1.04 billion.

With their flagship device the HTC One M9, which the company placed much hope on to elevate the status of their business in the highly competitive smartphone market, only attracted few and unexpected demands and sales.

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Consumers were rather opting for Samsung Galaxy S6 and Apple’s iPhone 6 ahead of the HTC One M9 thereby creating a rather unstable and worrisome atmosphere for the Taiwanese company.

And even products from Xiaomi and Huawei continued to attract better customers ahead of hTC flagship device.

In a bid to turn things around, we learnt that the leadership of the company has been reshuffled, which now saw Cher Wang, replacing Peter Chou as CEO.

As the revenue drop in smartphone continues for the struggling company, the company has maintained that they will continue to diversify their businesses and will not concentrate only on smartphones for their comeback approach.

Recently, we have seen some hTC gadgets like grip fitness bands, Re camera and others springing out as the company plans massive device diversification.